Start with the purpose, not a long product list
A clearer merchandise brief begins with the people using the product and the job it needs to do.
Explore ↗THE DELLTY JOURNAL
Useful ideas. Clearer decisions.
Practical notes on custom products and sourcing.
Work backwards from the day your products are needed
Separate the delivery date from the production deadline so samples, approvals and transport are not squeezed out.
Explore ↗